In Datananas, your contacts have a state that changes automatically as they progress through the sequence.
What is the sequence state?
The meaning of the different states is given to you when you move your pointer over the status of a contact:
Added: the contact has been added to the sequence but has not yet received the 1st e-mail of the sequence.
Active: the contact has received at least the 1st email of the sequence and has further scheduled steps.
Replied: the contact has answered manually and is therefore no longer active in the sequence
Stopped: The contact has received the last email of the sequence.
For a period of time that you define in the parameters of your sequence, he takes the status "stopped":
- If at the end of the number of days you have defined, the contact has still not responded to the sequence, he takes the state "Unresponsive".
- If over this period he manually answers to one of the e-mails in the sequence, he takes the status "Replied".
Unresponsive: the contact has received all the steps of the sequence but has not replied during the time he had the sequence state Stopped. If the contact replies when having the Unresponsive sequence state, he will automatically have the Replied sequence state.
Unsubscribed: the contact is unsubscribed from the sequence, either because he clicked on the unsubscribe link or because he was manually removed from the sequence. From October 26th 2021, contacts will have the Opt out sequence state only if they click on the unsubscribe link (see Unsubscribed sequence state below for those manually removed from a sequence).
Blacklisted: the contact is blacklisted.
Bounced: the contact's email adress seems wrong, the messages could not be delivered.
Error: An error occurred while sending the emails
Paused : The contact has been paused in the sequence (manually or you received an out-of-office message from him and in this case he will be paused automatically in the sequence)
Unsubscribed : You contact will take this sequence state in the cases below:
The contact was manually removed from the sequence by a user
The sequence contains a call and you pick 'Negative' or 'Positive' as a result in the picklist
The sequence the contact was active in was removed
You've added the contact to blacklist from its profile while the contact was still active in the sequence.
Specific cases :
If a contact answers negatively with a "strong" negative answer (For example : "Please do not contact me again"), he is automatically blacklisted, he takes on the state "Replied" and is removed from the sequence.
If the contact clicks on the unsubscribe link, his sequence state is Opt out
If you unsubscribe a contact in a sequence and add him to the blacklist at the same time, it will be Blacklisted (only if its sequence status was : "active", "paused" or "stopped" - for all other sequence states : "answered" or "did not reply", then the contact is added to the blacklist but his state in the sequence remains the same)
If you unsubscribe a contact in a sequence without adding it to the blacklist at the same time, it will be given the state Unsubscribed.
If you unsubscribe a contact that has the "Added" state in the sequence, then he will not take on the state "Unsubscribed" and will not be considered as a contact that has been added to this sequence.
Sequence state display
To display the sequence state of your contacts, you have several options:
First option: In the Contacts view, click on Display (1) and select the Sequences field (2). Then click on Save (3). You will display a column that shows for each contact the last sequence in which it was added, and its state in this sequence.
Second option: on the Contacts view, click on Display (1) then select the field Sequence state (2). Then click on Save (3). You will see a column showing for each contact its sequence state in the last sequence to which it was added, but without any mention to the sequence.
Filter your contacts according to their sequence state
You can also filter on the sequence state via the clickable button on the left of the Contacts view :
Click on "Add filter" (1).
Select the field "Sequence state" (2) and then choose between "is" and "is not" (3).
Finally, choose the sequence state from the drop-down menu (4).
Click on the button Add a criteria (5) to validate your search. Then you will get a selection of contacts whose status in the last sequence to which they were added is the one specified in your query.