What is it and how does it help you?

In order to customize your emails, you can use the Liquid Syntax. The Liquid syntax will allow you to make automatic the customization of your emails.

This customization will have 2 main effects:

  • Increase your deliverability: Indeed, the more different your emails are going to be, the less likely your are to be categorized as SPAM.
  • Increase you number of sales meetings: One of the key factors when automating the prospection is the customization of your emails in order to make the recipient feel like the email has been written in a natural, spontaneous and individual way.

Use of the Liquid Syntax:

To add Liquid Syntax to your emails, you need to click on one of your sequences and then click on Edit:

Then you must click on #.

1. Sender

Insert a sender variable: Sender variables allow you to customize your emails with data that is replaced based on the sender. The value will be automatically generated when sending based on the user who sends the email. To do this, you must select one of the 4 available variables so that it is added to your email.

2. Context

Insert a contextual snippet: Context variables allow you to customize your emails with data that is replaced according to the day or time the email is going to be sent. To do so, you just need to select one of the 6 available variables to be added to your email.

3. Random

Insert a random text: You can display a text randomly selected from several values. For example, you will be able to set the variable {Hello|Hello|Hey} which will randomly generate at the beginning of each email either the greeting: Hello, Hello or Hey. To do this, you just have to select one of the 2 available texts so that it is added to your email.

4. Random (custom)

Insert a random text: You can display a text randomly selected from several values defined by you. To add the different variables you just have to click on Add another random sentence and write the desired text in the box provided. Once you have defined the random texts that you want to include you just have to click on Insert.

5. Logic

Insert a conditional text: Conditional variables allow you to display a text with logical rules. For example, you will be able to create a conditional text that will be different depending on the time of sending the email. It will be written Hello or Good evening. To do this, you just have to select one of the 3 available texts so that it is added in your email.

6. Logic (custom)

Insert a conditional text: Custom conditional variables allow you to display a text with rules that you define. For example, you will be able to create a conditional text that will change depending on the content of the variable City. To do this, here are the guidelines to follow:

  • Select a date or variable (a)
  • Select the field you want (b)
  • Select 'is' or 'is not' (c)
  • Select the condition you want to use (d)
  • Fill in the text you want to see displayed if the condition is fulfilled (e)
  • Add a text to display if the conditions are not fulfilled (f). This part is optional.

If you want to add another condition you can click on Add a condition.

Once you have defined the conditional texts you want to include, click on Insert.

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