To redirect each of your prospects to the appropriate content you can insert a personalized clickable link in your emails via your variables and the HTML editor.
In your settings, create a personalized variable corresponding to your links
(cf. article Manage my variables)
Example: Creation of the variable "dn_link" which will contain a value such as
"https://www.datananas.com/essai-gratuit".
2. Click on the icon (see capture bellow) to access the HTML editor
3. Insert the following text in the HTML editor by customizing the "click here" part:
<a href='{{dn_lien}}' target='_blank'>cliquez ici</a></div>4. Click again on the tag icon to exit the HTML editor
Example: For your prospects to receive the customer case adapted to their context: "I invite you to view the customer case on Castalie to learn more", you will have to use the following code:
I invite you to view <a href='https://datananas-show.wistia.com/medias/4654av885t' target='_blank'>le cas client sur Castalie</a></div> to learn more