In this article you will discover how to increase your email deliverability. Deliverability is the ability of your emails to reach your recipients' inboxes. We've put together some tips that will help your emails reach your recipient's inbox.

Doing this will ensure you that tracking of sent emails is done from your own domain, and not from a shared domain.

When a domain is shared for tracking, you may "suffer" from other senders' sending reputation, and if they do not follow best practices about it, then this can decrease your emails deliverability.

When the domain used for tracking is the same as the domain used to send emails, you decrase the risk that your emails are perceived as unsolicitated.

To setup your custom tracking domain go on https://chappie.datananas.com/settings/email then on the sub-tab "Settings".

Then follow the dedicated tutorial : I setup my custom tracking domain

If you need help, feel free to reach us through the in-app chat.

Warm up your email

When your email address is not used to do mass mailing, it is important to warm it up. Indeed, one of the key factors of a good deliverability is the reputation that your email address has with your provider. If you have never done mass mailing, then your email address will not have the required reputation and your emails will end up as SPAM or even worse you will no longer be able to send any email.

Increase the number of emails sent gradually

To warm up your email address, we recommend you to follow the following instructions:

In the same way, after one month of practice on our software, you will have to continue to gradually increase the number of emails sent per day before reaching your maximum quotas which are listed in the following article: Email sending quotas.

Send emails to contacts who reply

Increasing the email volume gradually is a first step in warming up your email address. However, the reply rate that you will get has major impact on the deliverability. In order to increase this reply rate, we recommend you to contact people whose email address is verified and who are more likely to respond to you in the beginning. This will allow you to get a high response rate on small volumes of emails sent and thus increase your deliverability.

Reputation & Authentification

The good reputation of your domain and your email server will prevent you from falling into the "spam box" of your prospects. It will also prevent the receiving server from simply blocking your message. To ensure a good reputation, here are a few tips:

Although these three notions may seem frightening at first glance, it is important for you to understand them. Configuring these three indicators will allow you to increase your deliverability.

The main goal of SPF is to reduce the amount of SPAM that your client will receive in his mailbox. It is a standard verification of your domain name that allows you to know if a message sent comes from a valid or invalid sending email address.

The principle is to link the IP address of a mail server to its domain name in order to reduce identity theft attempts by publishing a so-called SPF record in the DNS.

To set up your SPF record from your Gmail address: click here

The DKIM can be compared to a signature on your email that will allow your client's server to verify that you are the sender of the email. DKIM does not prevent you from being sent in SPAM, but allows you to be more legitimate with the servers.

To set up your DKIM signature from your Gmail address: click here

DMARC is a synthesis between the SPF and the DKIM. It has 2 functions:

1. It indicates you what should be done with your message if authentication fails (let it pass, delete it, classify it as SPAM)

2. It allows you to be notified when authentication fails

To configure your DMARC registration from your Gmail address : click here

Test one or several email addresses

If you want to test your e-mails before launching your sequences, Mail-Tester will enlighten you on the best way to build your e-mail to avoid the spam box. It also sheds light on the authentication and reputation of your domain. Send your e-mail to the email address provided by the tool and you will know the score of your email address.

Test your domain and email server

If you want to test the domain name associated with your email address, you can go to mxtoolbox.com. You just need to fill in the domain name of your email address as it is shown in the example below and click on MX Lookup.

Then click on Find Problems

You will then be able to see the test results obtained with MX Toolbox. For some of the results, you can click on More Info for more information. By clicking on More Info you will be guided through the resolution of the problems you have encountered: presence in a blacklist, ...

In addition to the MX Toolbox, you will be able to check your IP and your domain by going to the following two websites: SpamHaus and Sender Score.

Keep an eye on your openings, clicks, responses and bounce rate

The weaker your tracking metrics are, the more you deteriorate your deliverability! You need to think about implementing a strategy to improve your rates, especially of openings and clicks. Unopened, unread then deleted, or spam-labeled emails can damage your reputation. On the contrary, if your prospects open, reply or forward your emails, your reputation will increase significantly as well as your deliverability and therefore your ROI (openings, clicks, replies).