Variables are essential to improve the performance of your sequences. Using them in your sequences will allow you to customize, contextualize and legitimize your approach
What is a variable?
A variable is a field on your contacts profile (first name, last name, company name, etc.). When you edit your emails on datananas, either for a sequence or to answer a prospect, you can add it. Once the e-mail is sent, the variable will be replaced by the real value of the contact.
Example: The first name entered in your contact's profile is "John".
On the first email of your sequence, you type "Hello first_name" (first_name being a native variable and corresponding to the first name field on your contacts profile).
When you add the contact to your sequence and once he receives the 1st email, he will see "Hello John".
To manage your variables:
1. Go to your Account Settings (1) in the Variables tab (2).
2. Following the activation of your account you will have access to native variables (example: first_name, last_name, role, company_name, city, email, etc.).
In order to display your custom variables you will need to click on the top right button (3) and select Personalized.
To create new variables, click on New variable (4) :
3. A window appears. Add a name to your new variable (5) and add a description (6) if you want (optional). Then click on Submit (7) :
Manage your personalized variables:
All your custom variables start with "dn_";
You can also search among your custom variables to find your variables more easily.
In order to avoid the creation of redundant variables, you may or may not manage the variables according to the plan to which you have subscribed and your role in your organization:
on the Starter plan, either you are the only user and you can manage all your variables, or you are several users and only the manager can manage the variables
on the Professional plan, only the manager can manage the variables
on the Enterprise plan, by default only the manager can create variables for his team but we can personalize the roles of your users so that they have access to the creation of new custom variables
You can delete any custom variable if you have the Manager role, clicking on the "Delete" button at the end of the row of the variable you want to delete:
A new window will appear. Click on Confirm to delete your variable:
Use of variables:
To use a variable when editing an email you have 2 options :
You can type '#' followed by the variable name. Video support
You can click on the icon '#' when editing. Video support
Important: A contact cannot be added to a sequence if the sequence uses a variable that is not filled for the contact